At ATM 2025, Middle East countries like UAE, Saudi Arabia, Oman, Qatar, and Bahrain showcased their transformative strategies for the tourism industry. Key themes included AI, data analytics, sustainability, and connectivity. These nations are leveraging cutting-edge technology and sustainability to redefine global tourism and lead the industry into a new era.
Premier Inn Middle East has partnered with The Digital Hotelier to introduce innovative digital solutions across the GCC, aiming to drive sustainability in the hospitality sector. Their collaboration includes a real-time environmental impact dashboard to track resource conservation and waste reduction, aligning with regional sustainability efforts.
Dr. Shaikh Abdulla Al Khalifa, Bahrain’s Minister of Transportation and Telecommunications, spoke at the Bab Al Bahrain Forum 2025, highlighting the country’s role in innovation, human capital, and sustainable economic growth. The forum brought together key international figures to discuss global and regional economic challenges.
Orange Jordan has successfully renewed its ISO 45001 and ISO 14001 certifications for occupational health, safety, and environmental management. This demonstrates the company’s continued commitment to the highest standards, ensuring employee safety and environmental sustainability. The renewal reflects its strategic focus on safety and sustainability across all operations.
e& UAE, in partnership with Kindred.co, has launched the “Save & Grow” programme, offering discounts at over 9,000 retailers while supporting environmental sustainability. A portion of revenue from each transaction is dedicated to tree planting in the UAE, empowering users to save money and contribute to a greener future.
Algerian start-up Nrecycli won the “Youth Social Entrepreneurs Award” in Doha, Qatar, for its innovative plastic waste management project. Since 2019, Nrecycli has been collecting recycled plastic in Algiers and Blida, collaborating with local stakeholders to promote sustainability and enhance recycling rates in Algeria.
VEON and Huawei have partnered to deploy solar power across 1,000 Jazz sites in Pakistan. Using Huawei’s iSolar technology, the initiative will reduce energy costs by up to 96% and contribute to Jazz’s commitment to a net-zero carbon target by 2050. The project aims to offer a scalable model for future expansion.
Virgin Mobile UAE has introduced electric motorcycles for its delivery riders in collaboration with Axiom Telecom, offering an eco-friendly alternative that supports the UAE’s Green Agenda 2030. The initiative aims to reduce emissions, enhance sustainability in operations, and contribute to Dubai’s environmental goals while providing a smart transportation solution.
stc Bahrain and the Supreme Council for the Environment (SCE) have signed an MoU to implement an IoT-based electronic waste transportation monitoring system in Bahrain. This initiative aims to strengthen pollution control, ensure compliance with waste transportation licensing, and support the country’s environmental sustainability and waste management goals.
Ericsson has partnered with Zain Bahrain to expand and modernize its 4G and 5G networks. The deal includes the extension of Managed Services, the deployment of energy-efficient RAN products, and network upgrades to support Bahrain’s digital transformation and sustainability goals. This collaboration aims to enhance network performance and customer experiences.
