The “Tech-Driven Sustainability Trends and Index 2024” study reveals that 76% of businesses across Asia, Europe, and the Middle East see AI and cloud computing as key to sustainable development. However, concerns over energy consumption remain, with businesses emphasizing the importance of green technologies and human oversight in AI.
Oman’s computing market is poised for steady growth, projected to generate US$180.8 million by 2025. With a focus on sustainability, reliability, and practical tech adoption, Oman presents unique opportunities for businesses to tap into a less saturated market. The country’s digital transformation offers long-term growth potential.
EDOTCO Bangladesh has launched a modernized 5G-ready Tower Operation Centre in Dhaka to optimize telecom tower management, improve connectivity, and support Bangladesh’s digital transformation. The facility is a major step in advancing telecom infrastructure, with a focus on sustainability and operational efficiency.
Zain has made significant strides in sustainable technology by adopting green solutions across its networks. The company is on track to achieve Net Zero emissions by 2050, focusing on energy-efficient products and network innovations. Its green initiatives have already cut emissions across 1,800 sites, promoting sustainability in the MENA region.
Beyon has announced plans for its ambitious 380,000 square meter Digital City project in Hamala, in partnership with Edamah. Set to begin construction in 2025, the project aims to integrate technology and real estate, supporting Bahrain’s digital transformation and sustainability goals.
DECCA and Moro Hub have signed an MoU to integrate sustainable practices in digital infrastructure, leveraging innovative cloud solutions for environmental sustainability.
Zain Bahrain has launched the region’s first Dual Band Massive MIMO radios, enhancing mobile connectivity and network efficiency. This deployment reduces the need for extra antennas and supports Zain’s sustainability goals by optimizing space and increasing energy efficiency.
Ooredoo Qatar and Schneider Electric have signed a Memorandum of Understanding at CONTEQ Expo 2024 to enhance Qatar’s digital infrastructure. This partnership will introduce AI, cloud computing, and sustainable solutions across key sectors, supporting Qatar’s digital transformation ambitions.
Nokia Bell Labs and e& have signed an MoU to collaborate on AI research for industrial automation. This partnership will develop responsible AI solutions to enhance sustainability and efficiency in strategic industrial sectors, accelerating digital transformation in the Middle East and beyond.
Zain Bahrain has successfully reduced radio site energy consumption by 35% through a trial of Ericsson’s energy-efficient software, optimizing operations during low-traffic hours. This initiative highlights Zain’s commitment to sustainability and its strategic integration of environmental goals with digital transformation efforts.
