Technology news and insights in the Middle East, South Asia, and Africa
Technology News and insights in the Middle East, South Asia, and Africa
Zain has partnered with KAFO to support the Sustainability Track, offering Kuwaiti youth a platform to innovate and collaborate on environmental and social solutions. Running through 2025–2026, the initiative will feature events and projects that foster creativity, empower young leaders, and strengthen Kuwait’s sustainability agenda.
Shareet Studios’ viral 19-second campaign for Zain transformed from a social media spot into a nationwide phenomenon. Featuring monotone humor, a meta storyline, and the catchy tagline “زين نت اسرع نت اسرع من الاعلان”, the ad boosted brand recall, showcased Zain’s Ookla awards, and resonated strongly with Kuwait’s diverse population.
Zain Kuwait, in collaboration with Huawei, has launched an AI-powered Digital Assistant called FME Mate to support wireless site engineers. Using LLM technology, it improves fault detection, repair efficiency, and reduces downtime by over 2,200 hours annually. The initiative boosts operational efficiency and supports Kuwait’s digital economy vision.
Zain Kuwait has launched the region’s first AI-powered digital assistant for wireless site engineers. Developed with Huawei, the solution uses LLM technology to enhance fault analysis and reduce downtime, cutting over 2,250 hours annually. The move strengthens Zain’s network leadership and accelerates Kuwait’s digital economy vision.
Zain Kuwait’s partnership with Lei Wa Lakom focuses on boosting financial literacy and community development through educational programs, cultural initiatives, and a major library project in Zanzibar.
Zain Kuwait and Rakuten Symphony have signed an MoU to pilot Kuwait’s first cloud-native Open Radio Access Network (Open RAN), deploying 5G Standalone sites with Rakuten’s virtualized Open RAN software. The initiative aims to boost network agility, efficiency, and scalability, marking a key step in Zain’s regional digital innovation.
Zain Kuwait has earned the ISO 37301:2021 certification, marking a significant achievement as one of the first regional mobile operators to meet the standard for Compliance Management Systems. This reinforces Zain’s commitment to regulatory adherence, integrity, and its leadership in ISO certifications in the telecom sector.
Zain has won the Service Hero Customer Satisfaction Index Awards for the 13th time, leading both the Mobile Operators and Internet Service Providers categories in Kuwait for 2024. This achievement reflects Zain’s continued excellence in customer service and its dominant position in the telecom and digital services sector in Kuwait.
Zain Kuwait has partnered with Huawei for a Business Support System (BSS) digital transformation project. This collaboration aims to enhance customer experiences by providing advanced solutions for seamless transactions, enabling personalized services, and improving operational efficiency. The project aligns with Zain’s strategy to lead in digital innovation.
In 2024, Zain Kuwait continued its leadership in telecom and digital innovation, supporting sports, empowering youth, and promoting sustainability. The company launched the Zain Great Idea accelerator, achieved significant 5G breakthroughs, and spearheaded campaigns like Zain Alshuhoor Ramadan, all contributing to Kuwait’s growth and community well-being.