ISLAMABAD – ONIC, a trailblazing digital telco brand launched just a year ago, has significantly transformed Pakistan’s telecom industry. What began as a bold vision has quickly become a thriving reality, setting new standards for the future of connectivity. Since its inception, ONIC has seen exceptional growth in digital-first subscribers, establishing a unique presence in a traditionally conventional telecom market. This surge underscores the brand’s strong appeal and the effectiveness of its targeted approach, inspiring competitors to follow suit.
ONIC goes beyond simple connectivity, offering convenience and innovation at every step. The brand has redefined the customer experience with a fully digital onboarding process and advanced online payment options, including a pinless wallet journey and auto-renewal features. These innovations have earned ONIC prestigious accolades such as Best Mobile App and Digital Ambassador of the Year at the Pakistan Digital Awards.
ONIC’s distinctive branding efforts, including a prominent feature on Times Square during the Cricket World Cup 2024, and partnerships with leading brands like Careem, foodpanda, and Golootlo, have solidified its role as an industry leader. These collaborations provide exclusive deals for ONIC users, showcasing the brand’s dedication to creating value for its customers.
“ONIC’s rapid growth and market success within its first year is a testament to our commitment to digital innovation and customer-centric solutions,” said Hatem Bamatraf, President and Group CEO of PTCL & Ufone 4G. He added, “We are proud of ONIC’s achievements and look forward to continuing our journey of transforming Pakistan’s telecommunications landscape.”
Omer Bin Tariq, Country Head Pakistan, ONIC, echoed these sentiments, stating, “ONIC’s success reflects our dedication to delivering unparalleled digital experiences to our customers. We are excited about the future and remain committed to pushing the boundaries of digital innovation in Pakistan. I extend my heartfelt gratitude to our dedicated team, whose hard work and commitment over the past year have been instrumental in building ONIC into the success it is today.”
Launched in 2023, ONIC is a pioneering digital telco brand under Pak Telecom Mobile Limited (PTML) in Pakistan. With a focus on innovative solutions and exceptional customer service, ONIC is leading the way in shaping the future of connectivity in Pakistan, driving the telecom sector into a new era of digital transformation.
