Bupa Arabia has unveiled its latest innovation, the Bupa Digital Clinic, which aims to transform health care in Saudi Arabia by providing accessible, AI-driven medical services. According to the company’s Chief Business Development Officer, Ali Sheneamer, the clinic will help people stay healthy, which in turn will boost the company’s profitability.
“We just launched the Bupa Digital Clinic, where our doctors are deeply invested in your health and are committed to keeping you healthy,” said Sheneamer. He explained that health insurance companies benefit when their clients stay healthy, and Bupa Arabia is utilizing advanced technologies like artificial intelligence to monitor health trends and predict potential health risks based on lifestyle habits.
Through AI, Bupa Arabia can analyze data and foresee health outcomes, guiding patients to make healthier choices. Sheneamer emphasized that this proactive approach not only benefits patients but also reduces costs for the company by preventing long-term complications.
Subscribers with chronic conditions will be assigned care navigators to ensure they do not miss routine checkups. If a patient is too busy for appointments, the clinic will send someone to collect necessary samples at home. “It’s more cost-effective to provide this service than deal with future complications,” said Sheneamer.
In addition, the clinic offers medication delivery to patients, with doctors closely monitoring progress to ensure health outcomes improve. The goal is to use technology to predict, analyze, and design personalized health plans for each chronic patient.
Marketing for the Bupa Digital Clinic began on September 3, with billboards installed across major cities in Saudi Arabia. The clinic, described as a “clinic in your pocket,” allows users to access medical services via their smartphones. Most consultations do not require physical examination, so the need to visit hospitals is minimized.
For cases that require physical assessment, such as fractures, patients are referred to hospitals, and doctors from the Digital Clinic follow up to ensure proper care. Sheneamer expressed confidence in the clinic’s future, as advancements in AI continue to provide valuable insights into the health of Bupa Arabia’s population.
