e& UAE, the telecommunications arm of e&, has introduced a range of AI-driven solutions designed to support small and medium-sized enterprises (SMEs) in collaboration with technology giant Microsoft. This initiative includes offerings such as Microsoft 365, Dynamics 365, Azure, and AI Copilot, aimed at equipping SMEs with the tools necessary to enhance productivity, improve customer experiences, and promote sustainable growth.
This partnership reflects e& UAE’s commitment to advancing AI-led digital transformation across various industries by providing businesses with innovative tools that boost efficiency, creativity, and competitiveness.
Key offerings like Microsoft Teams facilitate real-time communication and collaboration, while well-known applications such as Word, Excel, and PowerPoint allow businesses to create, share, and manage documents effectively. With the integration of AI in Microsoft 365 applications, businesses can optimize workflows, automate repetitive tasks, and unlock new levels of creativity.
Oscar Garcia, Senior Vice President of Business Marketing and Product Innovation at e& UAE, emphasized the value of this partnership, stating, “e& UAE leverages its extensive customer reach and market leadership to engage customers effectively, supported by our teams who have been instrumental in promoting these Microsoft solutions. By integrating these offerings with e& UAE’s network and services, we ensure a seamless incorporation of AI capabilities into the SME ecosystem, allowing us to reach a broader audience and facilitate access to innovative technologies that drive digital transformation for businesses of all sizes.”
A central aspect of this initiative is the focus on AI skilling across various profiles within SMEs. This ensures that businesses, regardless of their size or financial resources, can adapt to the changing technological landscape. Equipping employees with relevant AI skills is vital for maintaining competitiveness and fostering innovation, enabling SMEs to use AI to enhance decision-making, boost productivity, and stimulate creativity.
The integration of Dynamics 365 allows businesses to revolutionize customer engagement by merging Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) capabilities. This integration helps SMBs centralize data, gain actionable insights, automate processes, and deliver personalized customer experiences, thereby fostering loyalty and engagement.
Microsoft Azure empowers businesses with scalable, secure, and reliable cloud computing solutions, supporting various functions from application development to data storage and analytics, enabling rapid innovation while controlling costs.
AI Copilot enhances operational efficiency by incorporating artificial intelligence directly into the everyday tools businesses rely on. It offers features such as intelligent document generation and predictive analytics, allowing SMBs to automate routine tasks, uncover data-driven insights, and make smarter, faster decisions with ease.
Ahmed Hamzawy, Chief Partnership Officer at Microsoft UAE, added: “This initiative aligns with our vision of empowering every organization with AI-powered tools that drive innovation, productivity, and growth in an increasingly competitive market.”
By providing transformative tools and AI skilling opportunities, e& UAE is empowering organizations to harness the full potential of AI, positioning them for success in a continuously evolving digital landscape.
