The Telecommunications and Digital Government Regulatory Authority (TDRA) of the United Arab Emirates has partnered with OpenSignal, Advatek, UAE telecom service providers, and Deloitte to organize a workshop titled “Improving the Quality of Experience through Digital Transformation in the Telecommunications Sector.”
This workshop aimed to underscore the significance of customer Quality of Experience (QoE) amidst ongoing digital transformations, bringing together industry leaders and experts to discuss strategies and modern technologies to enhance service quality.
Key themes of the workshop included an introduction by OpenSignal on how to leverage QoE data for better decision-making, while e& (Etisalat) showcased methods of utilizing data analysis to boost customer satisfaction. Emirates Integrated Telecommunications Company PJSC (“du”) presented a customer experience study focused on enhancing user experience through network performance analysis. Advatek demonstrated how data intelligence and advanced technological solutions can transform QoE to improve customer experiences. Deloitte participated in discussions on enhancing customer experience through network monitoring and performance efficiency innovations that enhance telecommunications infrastructure.
This workshop is part of the UAE’s continuous efforts to promote innovation in the telecommunications sector and improve service quality for customers, providing a platform for stakeholders to connect and share ideas.
Eng. Saif Bin Ghelaita, Director of the Technology Development Affairs Department at TDRA, stated, “This workshop is part of our ongoing commitment to enhance user experience in the UAE and support digital transformation in telecom. We recognize the importance of advanced data and analytics in improving customer service levels and continuously strive to collaborate with our partners, including UAE telecom providers, to achieve our vision of providing an advanced infrastructure and high-quality communication services. Today’s discussions and studies are crucial steps towards fostering innovation and ensuring a better user experience, aligned with the UAE’s digital leadership aspirations.”
Dr. Jamal Al Khallab, Founder and CEO of Advatek, praised TDRA’s initiatives in enhancing digital infrastructure, saying, “At Advatek, we are dedicated to developing innovative technology solutions that improve customer and business experiences. For over 18 years, our strategic partnership with TDRA has focused on advancing QoE initiatives through digital transformation in telecom, positioning the UAE as a global leader in this field.”
Kuljeet Randhawa, Regional VP for MEA & India at OpenSignal, emphasized the importance of a unique QoE vision in ensuring consumer satisfaction and the development of telecom services. He expressed pride in collaborating with TDRA as a leading regional regulator dedicated to delivering superior consumer experiences and driving technological progress. He added, “This collaboration reflects our mutual commitment to providing quality communication services and fostering digital innovation, empowering customers and businesses while facilitating smarter decision-making for the future of the telecom industry.”
At the conclusion of the workshop, TDRA invited all interested parties to engage in discussions aimed at improving the Quality of Customer Experience (QoCE) and promoting digital transformation in the telecommunications sector.
About TDRA:
The Telecommunications and Digital Government Regulatory Authority (TDRA) oversees the telecommunications and digital government sectors in the UAE, operating under the Telecom Law established by Decree-Law No. (3) of 2003 (as amended) and Decree No. (23) issued on September 27, 2020. TDRA’s role includes ensuring the delivery of premium telecom services, developing the industry, safeguarding stakeholder interests, implementing relevant policies and regulations, and promoting R&D, thereby securing the UAE’s leading position regionally and globally. TDRA also supervises the UAE federal Digital Government (DGOV) initiative, aiming to foster a smart lifestyle and leadership in digital infrastructure across the nation.
