IDeaS, a leading global provider of hospitality revenue management software and services, has partnered with Al Habtoor Palace in Dubai to implement the G3 Revenue Management System (RMS). This collaboration is aimed at optimizing the hotel’s revenue management practices through advanced technology.
Al Habtoor Palace, part of the Al Habtoor City Hotel Collection and a member of the Preferred Hotels & Resorts’ Legend Collection, is located in the heart of Dubai along the Dubai Water Canal. Inspired by European Beaux-Arts architecture, the luxury property boasts 182 guest rooms, 52 signature suites, refined dining, and the award-winning Silk Spa.
The implementation of IDeaS G3 RMS will enable Al Habtoor Palace to optimize revenue management through a range of advanced features. Key benefits include:
- Advanced Demand Forecasting: Leveraging SAS High Performance Analytics, G3 RMS provides precise, real-time demand forecasting at the room type and rate code level. This enables Al Habtoor Palace to proactively capture profitable market demand in the highly competitive luxury hotel sector.
- Dynamic Pricing and Inventory Controls: Based on demand forecasts, G3 RMS automatically recommends pricing, rate availability, and overbooking strategies to maximize revenue per available room (RevPAR), ensuring the hotel can adapt swiftly to changing market conditions.
- Enhanced Strategic Insights: The What-if Analysis tool within G3 RMS offers the hotel’s revenue management team the ability to simulate various demand scenarios and assess the impact of strategic decisions like inventory adjustments on revenue, occupancy, and demand.
Ibrahim Saba, Principal Sales Director for EMEA at IDeaS, expressed excitement about the partnership, stating, “We are thrilled to collaborate with Al Habtoor Palace. This investment will elevate their revenue management practices and help them achieve their strategic goals, maximizing commercial results.”
Stefan Radstrom, Complex General Manager of Al Habtoor City, commented, “We are excited to integrate G3 RMS into our revenue team’s toolkit. In such a competitive and rapidly changing luxury market, this technology will be crucial in maximizing our revenue opportunities.”
The implementation of IDeaS G3 RMS at Al Habtoor Palace is currently underway, marking a significant step in IDeaS’ continued focus on the Middle East’s expanding hospitality sector. The company, which has been operating in the region for over 20 years, now manages over 130,000 rooms across the Middle East.
