Salesforce is expanding into Saudi Arabia with a $500 million, five-year investment to drive AI adoption. The company will open a regional headquarters in Riyadh and hire up to 40 employees by 2025, supporting Saudi Arabia’s digital transformation and AI-focused initiatives.
Saudi Arabia’s e-commerce sales via MADA cards surged by 73.4% in March, reaching SR27.55 billion. This growth highlights the rapid shift towards digital payments, with online transactions and POS payments both seeing significant increases. SAMA’s partnership with Google Pay marks a step toward further digital expansion in the Kingdom.
Ooredoo has become the exclusive telecom partner for the Wanda Diamond League Doha Meeting, strengthening its support for global sports excellence. This partnership highlights Ooredoo’s commitment to community well-being and international sporting events, while further promoting Qatar’s position as a leading destination for world-class athletics.
The PTA, in collaboration with NCCIA, raided a telecom franchise in Islamabad involved in illegal SIM issuance. Authorities seized 30,000 SIMs, six BVS devices, and arrested two individuals. The operation is part of ongoing efforts to combat SIM-related fraud and misuse of biometric verification systems.
The Digital Foreign Direct Investment Forum 2025 (DFDI) in Pakistan concluded successfully with the launch of the Digital FDI Pakistan Insight Report. The event highlighted Pakistan’s leadership in digital transformation, attracting over $700 million in digital investments. The forum emphasized global collaboration for advancing digital economies and sustainable growth.
Oman has improved its ranking in the 2024 GEMS Index, increasing its score to 72%, up from 66% in 2023. The country saw significant progress across key pillars of digital government, including service availability, satisfaction, and mobile platform improvements, though a digital divide still exists in the region.
Yango Oman has partnered with Esrar, Oman’s leading digital learning platform, to offer educational support to the children of its partner drivers. This collaboration aims to enhance academic performance through Esrar’s mobile platform, aligning with Oman Vision 2040 and providing educational opportunities to uplift families and promote long-term success.
Huawei Nepal has opened applications for the ‘Seeds for the Future 2025’ CSR program, aimed at cultivating digital talent in Nepali undergraduate IT students. The selected top performers will receive advanced training in China and gain exposure to emerging technologies like AI, 5G, and Green Tech.
ThinkONE, in partnership with IGONOGO, has introduced innovative survey technology that tracks finger movements to reveal consumers’ true emotions and thoughts. This advanced system promises faster, more accurate insights for brands, revolutionizing market research. In a separate event, Moroccan police seized two tons of cannabis resin and arrested eight suspects.
At GITEX Africa 2025, Digital Virgo’s Regional CEO Mounia Terhzaz discussed the company’s role in Morocco’s digital transformation, focusing on financial inclusion through innovative payment solutions and empowering local content creators. Digital Virgo’s approach combines technology, market insights, and strategic partnerships to drive growth in Morocco’s digital economy.
