To bolster Egypt’s digital entertainment landscape, telecommunications provider e& Egypt has signed an exclusive partnership with Shahid, the leading streaming service of MBC Group. This agreement grants e& Egypt customers access to Shahid’s premium content library as part of their service packages.
Subscribers will enjoy a vast range of Arabic films, original productions, international TV series, and live HD channels available across e& Egypt’s offerings, including Emerald, VDSL, Hekaya, Demagh Tanya, Akwa Coins, and e& Cash packages.
The partnership aligns with both companies’ vision of delivering affordable, high-quality digital services. For e& Egypt, it marks a strategic move toward evolving from a traditional telecom operator into a comprehensive digital services provider, while leveraging Shahid’s market leadership in Arabic content to enrich customer value.
Samer Mourad, Consumer Vice President at e& Egypt, said, “This partnership allows us to directly take high-quality, pertinent content to our customers. It is part of our broader strategy to offer innovative digital solutions that mirror the lifestyle and passions of modern Egyptian viewers.”
Scott Weeman, Director of Partnerships at Shahid, added, “This alliance is a strong opportunity to reach a larger Egyptian audience and blend Shahid’s programming into users’ daily digital lives. Egypt is a significant market for us, and this collaboration with e&’s services indicates we are well positioned for growth over the long term.”
Shahid offers an extensive content library that includes in-house productions, cinema releases, sports, kids’ programming, and over 40 free ad-supported streaming TV channels. Established in 2006, e& Egypt has been a pioneer in digital and telecommunications innovation.
Together, the companies aim to set a new standard for digital entertainment in Egypt—smart, inclusive, and tailored to the needs of modern viewers.
