e& UAE, the flagship telecom arm of e&, has introduced ‘Parental Control,’ a comprehensive online safety solution designed to help parents protect their children in the digital space across the UAE. The service offers robust features including content filtering, device monitoring, application blocking, and screen time management to create a secure and balanced online environment.
Parents can easily block unwanted apps, restrict access to inappropriate or malicious websites, and shield children from cybersecurity threats such as phishing and scams. The screen time feature allows customizable internet usage limits to promote healthier digital habits. Designed for convenience, the service supports remote monitoring and control through two packages: “Parental Control Mobile” covers up to 10 devices on mobile data or Wi-Fi, while “Parental Control Home” provides unlimited protection for all devices connected to a household Wi-Fi network.
Available to postpaid, prepaid, and eLife customers via the e& UAE app and website, the service is priced at AED 30 per month with a first-month free trial. Khaled ElKhouly, Chief Consumer Officer at e& UAE, emphasized the importance of empowering parents with advanced tools to safeguard children’s online experiences in today’s connected world.
