Ooredoo and Bawwaba Launch Oman’s First Telecom-Backed B2B Digital Marketplace

Ooredoo has partnered with Bawwaba, an emerging Omani B2B e-marketplace, to create Oman’s first telecom-backed B2B digital marketplace. This platform enables SMEs and corporate customers to connect, trade, and grow locally and internationally, offering a smarter, more seamless way to expand business reach.

Assad Al Saadi, Director of ICT Business Enablement at Ooredoo, described the partnership as a significant milestone in Ooredoo’s transformation beyond telecom. By combining Ooredoo’s brand strength, digital expertise, and customer base with Bawwaba’s marketplace infrastructure, the collaboration aims to drive business growth, bolster the SME ecosystem, and advance Oman’s digital economy.

The marketplace allows businesses to promote services online, find partners, and access new opportunities on a trusted platform. The initiative supports digital transformation and economic diversification in Oman while strengthening Ooredoo’s role as a provider of value-added digital solutions to enhance business efficiency and competitiveness.