Allied Bank has unveiled its upgraded and immersive banking platform within the metaverse, marking a pioneering advancement in Pakistan’s digital banking sector. This initiative introduces a 3D virtual environment where customers, especially younger and tech-savvy users, can engage with banking services through an interactive, gamified, and personalized experience.
Accessible via both mobile and desktop devices, the virtual branch enables customers to perform a range of banking tasks conveniently from home. Powered by Avanza Innovations’ enterprise-grade metaverse platform, “ORIEN,” Allied Bank has expanded its digital ecosystem into a cutting-edge virtual realm designed to transform customer engagement.
Mohsin Methani, Chief Digital Officer at Allied Bank, said, “We are constantly exploring emerging technologies that redefine the banking experience. By merging financial services with advanced virtual environments, we’re building an ecosystem that speaks the language of tomorrow’s consumer.”
This launch underscores Allied Bank’s commitment to innovation, user-centric solutions, and building a future-ready digital banking infrastructure in Pakistan.
