Muscat – Small and medium enterprises (SMEs) in Oman are accelerating their shift towards digitalisation, with experts underscoring that technology adoption has become vital for growth, efficiency, and competitiveness both at home and abroad.
From artificial intelligence (AI) and cloud services to e-commerce and blockchain, SMEs are leveraging digital tools to cut costs, expand reach, and innovate without heavy reliance on traditional infrastructure.
“Digitalisation today is not just about introducing technology—it’s about a comprehensive transformation to improve operations, expand markets, and achieve continuous innovation,” said Saeed bin Jumaa al Salti, a digital transformation consultant. He noted that AI, big data, and cloud platforms allow SMEs to scale with speed and flexibility once reserved for large corporations.
Artificial intelligence trainer Maha bint Mohammed al Habsi added that emerging technologies are now “a necessity, not a luxury,” for SMEs aiming to thrive in a fast-changing economy. She cited productivity gains, better resource management, and new export opportunities as key benefits already visible in Oman’s industrial sector.
Yet hurdles persist. Limited funding, digital skill shortages, and cybersecurity risks remain challenges, according to entrepreneurship specialist Ishaq bin Hilal al Sharyani, who urged SMEs to invest in staff training, partnerships with tech providers, and government-backed innovation programmes.
Legal advisor Mazen bin Salem al Zaidi highlighted recent reforms that simplify dispute resolution in areas such as rental, labour, and contracting—reducing the legal burden on SMEs and aligning with Oman Vision 2040’s goals of diversification and SME empowerment.
Experts agree that digitalisation is both an opportunity and a necessity. By embracing technology-driven transformation, Omani SMEs are positioning themselves not only to survive but to compete on the global stage.
