Omantel has partnered with Publicis Groupe Middle East to launch Oman’s first AI-powered AdTech platform, a milestone in the country’s digital transformation journey under Oman Vision 2040. The platform combines Omantel’s national infrastructure with Publicis Groupe’s media, data, and technology expertise to build a more data-driven advertising market.
The system enables brands to target and measure campaigns in real time, while giving publishers advanced tools to manage inventory and optimize revenues. It is designed to support first-party data strategies, aligning with global shifts toward privacy-conscious advertising.
At the signing ceremony, Omantel’s Chief Commercial Officer Aladdin Bait Fadhil described the initiative as “more than a platform—it’s a national step forward.” He emphasized its role in driving economic diversification, creating new revenue streams, and positioning Oman as a regional benchmark for intelligent media and data-driven transformation.
Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, added: “This initiative sets a new benchmark for how telecoms and media can collaborate to unlock value, drive innovation, and shape the future of advertising in Oman and beyond.”
The platform runs on Omantel’s high-speed infrastructure and has been built with scalability in mind. It will be rolled out and expanded with the support of Publicis Groupe, embedding expertise in audience intelligence, creative automation, and media planning.
With this launch, Oman has joined other regional markets investing in AI-enabled advertising technologies, signaling a broader shift toward intelligent, tech-driven media ecosystems in the Middle East.
