Karachi — Sony has spotlighted Tapmad’s extraordinary rise as Pakistan’s leading OTT streaming platform, celebrating its innovation-driven growth, fearless experimentation, and commitment to local creative empowerment since its launch in 2017. The feature recognizes Tapmad’s pioneering role in transforming Pakistan’s digital entertainment ecosystem and setting new standards for on-demand and live streaming experiences.
Over the past eight years, Tapmad has become synonymous with premium live sports, original productions, and diverse on-demand content, offering millions of viewers across Pakistan a modern, homegrown alternative to global platforms. Sony’s latest documentary, Inside Tapmad: Pioneering OTT, led by Zainab Nasir from Sony MEA, takes audiences behind the scenes to explore the company’s journey, vision, and relentless drive to stay ahead in an intensely competitive industry.
Bilal Naushad, Chief Commercial Officer of Tapmad, credited the company’s success to its culture of experimentation and data-backed strategy. “Everything we do is driven by research and insights. We’ve taken risks, failed often, and learned from every experience. That openness to experiment is what keeps Tapmad evolving,” he said.
Echoing this sentiment, Chief Operating Officer Aly Rana emphasized Tapmad’s continuous innovation and user-centric approach. “We’ve been the leading innovators in Pakistan’s OTT space, and that comes with responsibility. Our goal is not just to deliver great content but to ensure our product remains superior through agility and constant improvement,” he noted.
Sony also highlighted Tapmad’s ongoing mission to uplift local filmmakers, writers, and creative professionals — a commitment deeply valued by Kaiser Jillani, Demand Creation Manager at Sony MEA. The collaboration between Sony and Tapmad underscores a shared belief in empowering regional talent and fostering original storytelling that reflects Pakistan’s vibrant culture.
With innovation at its heart and inclusivity as its mission, Tapmad continues to shape the future of streaming entertainment — not only redefining what it means to be Pakistan’s #1 OTT platform but also inspiring a new generation of digital creators across the region.
