Dubai-based PropTech startup Holo has launched a groundbreaking AI-powered real estate platform designed to transform how home-buyers experience property purchasing in the region. Announced during GITEX 2025, the new system serves as Holo’s central operational engine, connecting every stage of the buyer journey—from conversations to mortgage approvals—through a single intelligent interface.
Built to operate as a real-time command center, the platform empowers mortgage advisors and concierge teams to deliver faster, smarter, and more personalized support. It streamlines property searches, mortgage submissions, and client interactions while removing hidden operational friction that often slows down the buying process.
“Our mission has always been to remove friction from the home-buying journey,” said Michael Hunter, CEO and Co-Founder of Holo. “With this mobile-first AI platform, we’re not just improving speed—we’re rewriting the experience. It gives our team the tools to assist buyers instantly, turning one of life’s biggest decisions into a smoother, more confident process.”
The launch aligns with the UAE’s booming AI and PropTech markets, projected to grow from $3.47 billion in 2025 to $46.33 billion by 2030, and a local PropTech sector expected to more than double in value to $1.55 billion by 2030.
Arran Summerhill, COO and Co-Founder, emphasized that the platform addresses “operational drag” rather than automation for its own sake. “In a digital-first world, slow processes kill momentum. Our AI system puts speed and precision where it matters most—into the hands of our team,” he said.
Key features include automatic note summarization, intelligent property-matching within the Holo HUB, instant document validation, and AI-driven deal health alerts. By automating background workflows, the platform enhances accuracy, visibility, and collaboration—freeing experts to focus on human connection and client insight.
“This isn’t about replacing people,” added Summerhill. “It’s about amplifying them. AI handles the heavy lifting so our team can focus on what really builds trust—insight, empathy, and speed.”
With this innovation, Holo is positioning itself at the forefront of the UAE’s rapidly evolving PropTech landscape, where AI-driven efficiency and human expertise converge to redefine the real estate experience.
