Dubai — During GITEX Global 2025, Etihad Water and Electricity (EtihadWE) announced its official integration with WAYN, the UAE’s national Digital P.O. Box, marking a milestone in the country’s digital transformation journey. The move makes EtihadWE the first utilities company to join the WAYN platform, enabling customers to receive bills and payment notifications through a secure, trusted, and paperless digital channel.
Through this initiative, EtihadWE customers will now receive their bills directly in their personal WAYN account—a lifetime digital mailbox linked to UAE Pass that allows residents to securely receive verified communications from government and service entities. Unlike email or paper mail, WAYN ensures that only authenticated organizations can send messages, eliminating the risk of spam or fraud.
Eng. Yousif Ahmed Al Ali, CEO of EtihadWE, emphasized the company’s role in driving innovation and customer convenience:
“Through WAYN, our customers can be confident their bills are delivered securely and stored safely in one place. This collaboration supports the UAE’s expanding fintech and smart services ecosystem by enabling trusted, cashless, and digitally verifiable transactions.”
Tariq Al Wahedi, Group CEO of 7X, developer of WAYN, added:
“By joining the WAYN platform, EtihadWE is redefining convenience and trust in customer communication. This partnership strengthens the UAE’s position as a leader in digital services and data protection.”
The collaboration aligns with the UAE’s digital transformation and sustainability goals, promoting efficiency, transparency, and environmental responsibility by reducing paper use. EtihadWE customers can now access their billing information anytime, anywhere, reinforcing the nation’s shift toward a smarter and more connected digital economy.
