Dubai, UAE — Cloud communications leader Route Mobile, a Proximus Global company, has announced a strategic partnership with Kalaam Telecom, a leading regional managed solutions provider, to deliver WhatsApp Business API services to enterprises across the Gulf Cooperation Council (GCC) and wider Middle East.
The collaboration was formalized during GITEX Global 2025, marking a significant milestone in advancing enterprise communication solutions across the region.
Empowering the Middle East’s Digital Transformation
As the Middle East’s digital economy is forecast to quadruple to $780 billion by 2030 (UBS), the partnership aims to empower businesses with advanced, omnichannel engagement capabilities. Leveraging Route Mobile’s CPaaS (Communications Platform as a Service) expertise and Kalaam Telecom’s regional network and digital infrastructure, the partnership will allow enterprises to seamlessly integrate WhatsApp Business into their customer engagement strategies.
This integration will enable businesses to interact directly with customers through WhatsApp, facilitating faster communication, improved sales conversions, and more personalized engagement experiences.
Voices from the Partnership
Rajdip Gupta, Managing Director and CEO of Route Mobile, said:
“This partnership with Kalaam Telecom is a pivotal step in expanding our presence in the Middle East. Kalaam’s deep regional expertise and trusted relationships will accelerate the adoption of digital communications across key markets.”
Veer Passi, Group CEO of Kalaam Telecom, added:
“Collaborating with Route Mobile enhances our ability to deliver unified communication services. Together, we’re equipping enterprises in the GCC with powerful, secure, and scalable engagement tools to elevate customer experiences.”
Sharad Kumar Thukral, EVP & Business Head (Middle East) at Route Mobile, emphasized:
“The Middle East is evolving rapidly, and partnerships like this are critical to building connected ecosystems that drive innovation and customer satisfaction.”
Sachin Singh, Group VP of Products & Solutions at Kalaam Telecom, stated:
“By combining our regional knowledge with Route Mobile’s global capabilities, we’re helping businesses thrive in an increasingly digital-first environment.”
Driving Innovation Through Collaboration
The partnership will integrate the WhatsApp Business Platform into Kalaam’s enterprise offerings, laying the groundwork for future expansion into other digital communication channels. Together, Route Mobile and Kalaam aim to advance digital transformation across industries by providing secure, high-performance messaging and engagement services.
