DUBAI – October 27, 2025: Global technology consulting and digital solutions leader Tech Mahindra has unveiled a refreshed brand identity to commemorate its 39th anniversary, marking a bold evolution that aligns with its ambition to lead in the AI and digital transformation era.
The rebrand represents a strategic milestone in Tech Mahindra’s ongoing three-year transformation roadmap, reinforcing its commitment to innovation, agility, and human-centered progress. The new identity is designed to sharpen the company’s competitive edge, strengthen its global positioning, and unify its diverse portfolio of businesses under a modern, cohesive visual and strategic platform.
Mohit Joshi, CEO & Managing Director of Tech Mahindra, said:
“For nearly four decades, Tech Mahindra has been synonymous with innovation, trust, and transformation. As we step into a new era defined by AI and digital reinvention, our refreshed brand represents the next phase of our journey — one that honors our legacy while embracing the limitless opportunities ahead. It signals our ambition to help global enterprises ‘Scale at Speed™’.”
At the heart of the refreshed identity is the introduction of a distinctive “lozenge” symbol, inspired by the Mahindra Group’s iconic ‘Rise’ beam. The lozenge captures focused energy, precision, and ambition, reflecting Tech Mahindra’s role as a dynamic force within the Mahindra ecosystem. The new design system features Mahindra Red as its anchor color, complemented by a modern palette and unified typography that project clarity and confidence across all brand touchpoints.
Peeyush Dubey, Chief Marketing Officer, added:
“Our story is one of purposeful evolution. This refreshed identity — more contemporary, confident, and cohesive — tells the world exactly who we are today: a future-ready partner built to deliver ‘Scale at Speed™’. It sharpens our narrative, unifies our teams, and inspires pride among our associates worldwide.”
Key Objectives of the Brand Refresh
- Strengthen brand saliency and recall in a competitive global market.
- Reinforce positioning as a future-ready transformation partner.
- Inspire employee pride and belonging across regions.
- Establish a unified identity across all portfolio companies and markets.
As Tech Mahindra celebrates 39 years of innovation and impact, the brand evolution reflects its heritage of excellence and forward momentum. It underscores the company’s mission to remain a trusted partner in helping enterprises transform, innovate, and scale with speed in an AI-driven future.
