CAIRO – October 27, 2025: Egypt’s leading fintech platform Valu has renewed its partnership with Amazon.eg to strengthen financing programs and enhance the e-commerce experience for Egyptian consumers.
The renewed agreement introduces greater payment flexibility, exclusive perks, and additional customer benefits, making online shopping more accessible and manageable for a wider audience, according to a joint press release.
Walid Hassouna, CEO of Valu, stated that the collaboration continues to help customers “manage their cash flow by deferring payments for both essential and discretionary purchases, enabling better financial planning.” He added that the partnership combines Valu’s reliable installment solutions with Amazon’s extensive marketplace to offer a smoother experience — from registration to checkout.
Omar El-Sahy, General Manager of Amazon Egypt, highlighted the importance of the timing ahead of the upcoming White Friday sales event, saying the renewed partnership will “offer customers more ways to save while enjoying convenience, flexibility, and trust.”
The collaboration underscores both companies’ shared commitment to financial inclusion, digital innovation, and customer-centric services in Egypt’s rapidly growing fintech and e-commerce landscape.
Earlier this year, Amazon acquired a 3.95% stake in Valu at EGP 6.04 per share, with Valu’s stock later closing at EGP 7.40, reflecting investor confidence in the platform’s performance and growth potential.
