Abu Dhabi, November 3, 2025 — e& UAE, the flagship telecom arm of global technology group e&, has signed a Memorandum of Understanding (MoU) with KredosAi, a human-centered AI platform, to develop an AI-powered personalised communication system designed to enhance customer engagement, empathy, and operational efficiency.
Through this partnership, e& UAE will leverage KredosAi’s advanced AI-driven customer engagement platform, which integrates real-time customer data, predictive analytics, and multilingual personalisation to deliver context-sensitive, emotionally intelligent communication. The solution aims to improve issue resolution, accelerate payment journeys, and strengthen customer trust and loyalty.
By combining e& UAE’s extensive customer network with KredosAi’s expertise in AI-led messaging and automation, the partnership will enable emotionally aware and context-driven interactions across preferred digital channels, including WhatsApp and other rich communication platforms.
Chris Lipman, Chief Customer Experience Officer at e& UAE, said: “This collaboration enables intelligent customer care that reflects each customer’s situation. By pairing AI with empathy, we can offer timely, personalised guidance delivered through the channels and languages our customers prefer.”
Balaji Sridharan, CEO of KredosAi, added: “This partnership marks the future of customer experience. Together with e& UAE, we’re creating an engagement model where every interaction feels personal, meaningful, and human — setting a new global benchmark for enterprise communication.”
The initiative underscores e& UAE’s commitment to advancing AI adoption, human-centric automation, and personalised digital experiences, reinforcing its leadership in next-generation customer experience innovation.
