Saudi Arabia’s national hospitality company Adeera has signed a new agreement with Amadeus to deploy its Digital Media platform, enhancing Adeera’s ability to attract and engage travelers through advanced, data-driven marketing. The collaboration aims to integrate advertising, distribution, and analytics into a single platform—enabling Adeera’s brands to target travelers at the most decisive booking moments across paid search, display, and social media.
According to Thomas Grundner, Chief Commercial Officer at Adeera, the partnership will help refine outreach, deliver personalized traveler experiences, and accelerate Adeera’s growth goals. Backed by the Public Investment Fund (PIF), Adeera is positioning itself as Saudi Arabia’s leading hospitality champion—combining the Kingdom’s rich cultural heritage with cutting-edge digital engagement.
Jan Tissera, President of International Accounts & Destinations at Amadeus, highlighted that the platform’s AI-powered, multi-channel capabilities have already driven double-digit growth in direct bookings and improved marketing efficiency for hotel clients worldwide. The partnership with Adeera aims to replicate these results in Saudi Arabia, aligning with Vision 2030 goals to boost tourism and local talent development.
By fusing Saudi authenticity with global technology excellence, Adeera and Amadeus are redefining how hospitality marketing connects with travelers—turning data into meaningful, personalized experiences that inspire discovery and loyalty.
