Payment24 has strengthened its Middle East presence by launching a regional hub in Dubai and securing strategic contracts in the UAE and Saudi Arabia, marking a key milestone in its GCC expansion strategy. The company is responding to surging demand for advanced fleet, fuel, and retail payment technologies, positioning its modular platform as a backbone for digital transformation in the downstream oil and gas sector.
Having begun its journey with a major oil company contract, Payment24 now supports a wide client base through fleet automation, loyalty solutions, mobile payments, and integrated retail innovations. Its platform incorporates facial and license plate recognition, EV and hydrogen refueling, and AI-driven retail automation, tailored to each market’s maturity.
CEO Shadab Rahil emphasized the Middle East’s unique mix of “digital ambition, regulatory momentum, and appetite for innovation.” Saudi Arabia’s fragmented fuel market offers opportunities for consolidation and modernization, while the UAE’s tech-savvy retail ecosystem demands high convenience and integration.
With four verticals—Fleet Solutions, Payment Processing, Loyalty & Rewards, and Retail Automation—Payment24’s direct, localized approach avoids reseller dependency, enabling agile customization for each market. Expansion into Oman, Bahrain, and Qatar is underway, with plans to extend operations into Asia Pacific.
Payment24’s Middle East growth reflects its broader mission: to combine world-class fintech innovation with local market intelligence, delivering scalable, cloud-based solutions that redefine fuel and retail payments across the GCC.
