Morocco is rapidly solidifying its position as Africa’s leading electric vehicle (EV) market, powered by soaring sales, ambitious industrial policy, and major global investments. A new BMI–Fitch Solutions analysis forecasts explosive growth through 2026, reinforcing the Kingdom’s status as the continent’s electric mobility frontrunner.
EV sales are projected to jump 80.4% in 2025, reaching 5,311 units and securing a 2.6% market share, up from 1.9% in 2024. Growth will remain strong into 2026, with sales expected to rise 36.3% to 7,237 units, bringing EV penetration to 3.4%. Plug-in hybrids will continue to outperform, growing nearly 47% in 2026, compared to 30% for fully electric models.
A key driver of Morocco’s momentum is its aggressive push into local manufacturing. Renault’s expanded partnership with the government supports large-scale production of hybrid and electric models, creating more than 7,500 direct and indirect jobs, with Renault’s Dacia Jogger PHEV already capturing 40.2% of the electric segment. Tesla entered the market with a $2.8 million investment in a Kenitra assembly facility, which will eventually have the capacity to produce 400,000 vehicles annually.
Morocco’s dominance is also fueled by its global phosphate reserves, positioning the country as a strategic player in lithium-iron-phosphate (LFP) battery manufacturing. Major ongoing investments include:
• COBCO – battery components at Jorf Lasfar
• Gotion High Tech – $1.3 billion for two new gigafactories
• BTR New Material Group – $300 million cathode plant
• Tinci Materials – $286.9 million electrolyte facility
Despite rapid progress, infrastructure remains a challenge. Morocco currently has around 1,000 charging stations, with limited coverage outside major cities. The commercial EV fleet is still small at fewer than 100 units, though municipal bus fleets are steadily transitioning to electric.
Backed by strong government incentives—full VAT exemptions, up to 80% customs duty reductions, and vehicle purchase subsidies—Morocco aims for 60% of all automotive exports to be electric by 2030 and targets 80% renewable energy by 2050.
