NOTHUMEN has unveiled Rayoof, Saudi Arabia’s first AI-driven influencer, marking a major milestone in the Kingdom’s digital and creative economy. Designed as a culturally grounded digital persona, Rayoof blends advanced artificial intelligence with Saudi heritage to offer brands a new way to connect with local audiences through emotionally resonant storytelling.
NOTHUMEN operates as an AI identity lab, creating digital beings, virtual personas, and AI models entirely in-house using proprietary workflows. The company focuses on building AI personalities that go beyond visual avatars, embedding cultural depth, emotional intelligence, and authentic behavior into each creation. Its approach ensures full intellectual property ownership while maintaining strong alignment with local aesthetics and values.
Rayoof was developed using deep insights into Saudi society, particularly Najdi cultural codes, daily rituals, and the evolving identity of a new generation. Portrayed as a 28-year-old woman based in Riyadh, she reflects a balance of modern lifestyle and tradition, documenting her experiences across the Kingdom through a distinctly Saudi lens. Her interactions are designed to mirror real human behavior, creating a sense of authenticity that resonates with audiences.
According to NOTHUMEN cofounder Sari Kazma, Rayoof demonstrates that AI identities can feel intentional, human, and culturally aligned. Since her launch, Rayoof has gained strong traction, recording more than 2,500 Instagram followers, over 1.1 million views in the past 30 days, and three brand collaborations, with engagement driven largely by a Saudi audience.
Rayoof’s early success highlights the growing potential of AI influencers as a scalable alternative to traditional influencer marketing. By removing logistical constraints while maintaining consistency and cultural relevance, AI-driven personas offer brands new flexibility in storytelling. NOTHUMEN plans to expand this model through additional digital beings designed for brand, cultural, and institutional use across Saudi Arabia.
Rayoof represents a shift in how digital influence can be built in the Kingdom, demonstrating that AI-powered identities can achieve cultural acceptance, meaningful engagement, and measurable impact when rooted in local narratives.
