MUSCAT — Oman’s Ministry of Heritage and Tourism has launched a new digital travel platform through the official Experience Oman website, introducing a unified online gateway designed to simplify trip planning while supporting tourism growth, local businesses, and sustainable development aligned with Oman Vision 2030.
The platform serves as a comprehensive travel planning hub, enabling international visitors to access flights, accommodation, transport, guided tours, and curated experiences through a single interface. By consolidating offerings from local tourism providers, the initiative aims to streamline travel planning and enhance visitor experience while showcasing Oman’s cultural and natural diversity.
At launch, the platform integrates more than 200 authorised tourism service providers, over 350 tourism experiences, 56 packaged itineraries, and listings of more than 140 hotels across the country. The system is designed to allow travellers to build customised itineraries, supporting both cultural tourism and adventure-based experiences across Oman’s regions.
A key focus of the initiative is the expansion of sports tourism, particularly through integration with international events such as the IRONMAN series. The platform offers tailored travel solutions for athletes, teams, and spectators, strengthening Oman’s positioning as a destination for global sporting events and increasing economic impact from international visitors.
The initiative also supports local small and medium-sized tourism enterprises by giving them greater visibility in international markets, helping to strengthen the broader tourism ecosystem and promote inclusive economic growth. Officials highlighted that digital innovation remains central to Oman’s strategy for improving accessibility, reducing booking barriers, and enhancing sustainability across the tourism sector.
Future enhancements are expected to include expanded travel offerings, multilingual capabilities, and improved mobile functionality, positioning Oman to capitalise on emerging travel trends such as personalised journeys and sustainable tourism experiences.
