Vodafone Oman has restructured its entire mobile portfolio across its RED, BLACK and BLACK for Business lines, replacing a fragmented, add-on-reliant architecture with a unified plan structure designed around how customers in the Sultanate actually use their phones.
The revamp addresses a structural gap that has built up across Oman’s mobile market, where plans have typically expanded through layered additions rather than ground-up redesign. The result has been growing complexity for individual customers and operational overhead for business subscribers managing mobility across organisations.
“Connectivity has become a constant, yet mobile plans have often been built around short-term usage,” said Eng. Bader Al Zidi, CEO of Vodafone Oman. “We have restructured the portfolio so that more of what customers and businesses use every day is already included.”
The RED prepaid range now runs across seven price points from OMR 5 to OMR 25, with data rollover extended across the tier and Flexi international minutes broadened to cover Bangladesh, Pakistan, India, the Philippines and GCC countries. The addition reflects the composition of Oman’s expatriate workforce, which makes international calling a daily necessity for a significant portion of the subscriber base. Two new options, RED Voice Only and RED Data Only, address customers who previously required secondary SIMs or bolt-ons to separate their usage.
On the postpaid side, BLACK has been split into a no-contract option and a 12-month contract tier. The contract plan bundles Flexi minutes, higher data allowances, OTT access through Shahid or OSN, and Musafir roaming, which replaces the previous Take Your Home Tariff Abroad arrangement. The BLACK for Business range adds four new tiers covering different workforce profiles, with Musafir extended to include data, voice and SMS.
Vodafone Oman is the Sultanate’s second-largest mobile operator by subscribers, competing primarily with Omantel, which holds the dominant market position. The restructure positions Vodafone’s portfolio more directly against bundled offerings in neighbouring GCC markets, where operators including e& and STC have moved to reduce customer reliance on incremental add-ons.
