Tradeling Holding, the B2B e-commerce arm of the Dubai Integrated Economic Zones Authority (DIEZ), has finalized a significant agreement to acquire the MENA distribution operations of Axiom Telecom. This acquisition, which was signed in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of DIEZ, positions Tradeling as a key technology partner for global brands, with expected annual revenues surpassing AED2 billion.
As part of the agreement, Tradeling will take full control of A&T Holding FZCO, the parent company of Axiom’s core distribution operations. These include Axiom Distribution FZCO (UAE), which focuses on technology distribution within the UAE, managing experience stores for leading mobile manufacturers; Axiom International Distribution FZCO (UAE), overseeing technology distribution in UAE free zones and global exports; and Axiom Telecom Saudi Arabia Co (KSA), responsible for distribution services across Saudi Arabia and international markets.
Tradeling, based in the Dubai Airport Freezone (DAFZ), operates the largest B2B e-commerce platform in the MENA region, serving over 50,000 clients. Since 2023, Tradeling has seen a fourfold increase in order volumes, and in 2024 alone, the company has shipped 3.3 million units, with expectations to exceed 3.5 million units by year-end. As a subsidiary of DIEZ, Tradeling benefits from the authority’s strategic vision, which fosters innovation and economic growth across Dubai and the broader region.
His Excellency Dr. Mohammed Al Zarooni, executive chairman of DIEZ, highlighted that the acquisition is a pivotal step in Tradeling’s mission to transform the B2B e-commerce landscape in the Middle East. By combining Tradeling’s digital capabilities with Axiom’s established distribution networks, the two companies are set to create a powerhouse that will deliver unmatched value to businesses across the region. This move aligns with Dubai’s Economic Agenda D33, which aims to double the size of the emirate’s economy by 2033, and positions Tradeling to continue driving growth and attracting global businesses to the Middle East.
Al Zarooni further emphasized that this acquisition would contribute to a more efficient and interconnected marketplace, supporting Dubai’s ambition to become a leading hub for trade, innovation, and digital commerce. The transaction is also expected to streamline the movement of goods and services, enhance trade connectivity, and improve the overall business climate in the region.
