Salam, a leading telecommunications provider in Saudi Arabia, has entered into a strategic partnership with MADA to transform the digital landscape in the region. This collaboration aims to go beyond traditional voice and messaging platforms by introducing innovative messaging services, enhancing service delivery, and improving customer experiences.
The partnership comes as the Saudi Arabian market is poised to grow at a compound annual growth rate (CAGR) of 4.40% from 2024 to 2032, especially in promotional, authentication, and marketing services over communication channels. Salam will leverage MADA’s expertise to improve its customer experience and boost A2P (Application-to-Person) messaging revenues. MADA will manage all international A2P messaging services, including two-factor authentication and automated notifications.
Adel Louis, Vice President of MADA, expressed his gratitude for Salam’s trust, emphasizing that MADA’s established reputation and strong regional presence will ensure the success of this partnership. The collaboration aims to enhance service quality and streamline messaging services in Saudi Arabia.
Amjad Arab, Chief Wholesale and Partnerships Officer at Salam, highlighted that the partnership will support Saudi Arabia’s Vision 2030 by driving digital transformation and meeting the increasing demand for superior digital connectivity, security, and innovation. The strategic alliance will help cater to the growing internet penetration and rising customer expectations, positioning both companies at the forefront of the evolving telecom landscape.
This partnership underscores Salam and MADA’s shared commitment to advancing digital infrastructure, enhancing service standards, and delivering high-quality digital experiences in line with Saudi Arabia’s ambitious plans for the future.
