Etihad Salam Telecom Company has entered a strategic cooperation with ServiceNow at LEAP 2025 to offer tailored solutions for SMEs, leveraging the Now Platform to streamline operations. The collaboration combines Etihad Salam’s connectivity, managed services, and application solutions with ServiceNow’s expertise in automating HR, administrative, and management processes.
This partnership aims to simplify the complexities faced by SMEs by offering a single source for essential services, eliminating the need for multiple systems. The solutions focus on optimizing business operations, including incident management to minimize disruptions and quickly restore operations.
Cathy Mauzaize, President of ServiceNow for Europe, the Middle East, and Africa, expressed enthusiasm about the collaboration, highlighting the shared vision for driving digital transformation and offering businesses a faster time to value. Abdullah Mohammed Khorami, Chief Business Officer at Etihad Salam Telecom Company, emphasized the importance of the partnership in providing SMEs with innovative, intuitive solutions that align with their evolving needs.
Together, the companies aim to set a new standard for customer-centric service in the telecom industry, enabling SMEs to thrive in an increasingly competitive landscape by combining agile application development with automated workflows for rapid and flexible deployment.
