Synamedia, a leading video software provider, has announced that beIN MEDIA GROUP (“beIN”), one of the world’s top sports and entertainment broadcasters, is the first customer to launch its innovative cloud video platform, Synamedia Senza.
beIN has chosen Senza to power the launch of its new subscription service, beIN STREAM, in select countries across the MENA region. Senza’s unique cloud-based architecture allows beIN to expand its reach to new markets and segments, positioning it as a key driver for subscriber growth.
With Senza, beIN can launch and manage beIN STREAM with unprecedented flexibility. The platform enables instant updates to the user experience with minimal development effort and without the need to update software on every device. Senza revolutionizes the economics of consumer outreach by eliminating platform ecosystem fees, including revenue shares, and reducing onboarding costs by up to 90%. Additionally, the cloud-based system utilizes graphics processing power to deliver a personalized, immersive user experience through advanced graphics and AI-generated synthetic video.
Israel Esteban, CTO of beIN, commented, “beIN is at the forefront of adopting advanced technologies that allow us to reach new customer segments across a broad range of devices. Our partnership with Synamedia has enabled us to stay ahead in the market, and we look forward to expanding this collaboration as we leverage the opportunities provided by Senza.”
Paul Segre, CEO of Synamedia, added, “Senza provides operators like beIN with a seamless way to capture more market share by engaging new audiences. It reduces deployment and operational costs while delivering a unique viewing experience. As Senza evolves, operational costs will continue to decrease, benefiting both service providers and viewers.”
