Vodacom Group has announced the appointment of Mohamed Abdallah as Chief Executive Officer (CEO) of Vodacom International Markets and Vodafone Egypt, marking a strategic move to streamline operations, accelerate growth, and enhance customer experience in line with its Vision 2030 ambitions.
Currently CEO of Vodafone Egypt, Mohamed Abdallah will now take on broader regional leadership responsibilities. He will oversee operations not only in Egypt but also in Vodacom’s International Markets portfolio across the Democratic Republic of Congo (DRC), Lesotho, Mozambique, and Tanzania. This unified leadership aims to drive operational excellence and deliver on Vodacom Group’s strategic priorities.
Mohamed joined Vodafone Egypt in 1998 and has held multiple senior roles including Enterprise Business Director and Consumer Business Director. Under his leadership as CEO, Vodafone Egypt has achieved strong growth across consumer, business, and financial services sectors, solidifying its position as a market leader.
He succeeds Diego Gutierrez, who stepped down after seven years as Chief Officer of International Business. Diego played a key role in managing critical transitions and ensuring strong performance across Vodacom’s International Markets since 2017. The CEOs of Vodacom DRC, Lesotho, Mozambique, and Tanzania will now report directly to Mohamed, who continues to report to Vodacom Group CEO, Shameel Joosub.
Shameel Joosub, Vodacom Group CEO, said, “Mohamed is a seasoned executive with a proven track record in delivering strong commercial results. His leadership will be instrumental as we scale our international portfolio and embed our purpose-led strategy across the continent. We thank Diego for his invaluable contributions and wish him all the best in his future endeavours.”
