e& Egypt and Shahid, the flagship streaming platform of MBC Group, have entered into an exclusive strategic partnership to bring Shahid’s extensive content library directly to e& Egypt customers nationwide. This collaboration aims to enrich Egypt’s digital entertainment landscape while enhancing the market presence of both brands.
The partnership aligns with the shared vision of delivering value-driven, digitally integrated entertainment solutions to a broad spectrum of Egyptian consumers. It also supports e& Egypt’s ongoing digital transformation and Shahid’s expanding footprint in the Egyptian market.
Through this collaboration, e& Egypt customers will gain exclusive access to Shahid’s platform content bundled with various e& Egypt offerings such as Emerald, VDSL, Hekaya, Demagh Tanya, Akwa Coins, and e& Cash, creating a seamlessly integrated entertainment experience.
Samer Mourad, Vice President of Consumer at e& Egypt, emphasized the company’s commitment to providing premium Arabic content that resonates with customers’ interests while enhancing value through smart partnerships. He highlighted the strategic focus on innovation and delivering exceptional digital services that reinforce e& Egypt’s leadership in telecommunications and technology solutions.
Scott Weeman, Director of Partnerships at Shahid, expressed excitement about reaching e& Egypt’s customer base with Shahid’s market-leading streaming offerings, underscoring Egypt’s strategic importance and the potential for growth through integration with e&’s telecom and payment services.
Established in 2006, e& Egypt has pioneered telecommunications and IT services in Egypt, steadily expanding to serve millions of customers with diverse offerings that keep pace with technological advancements.
Shahid, operated by MBC Group, stands as the leading SVOD and AVOD streaming platform in the Arab world. It offers premium Arabic content including Shahid Originals, Premieres, Arabic and international movies, live HD TV channels, sports, kids programming, Turkish series, over 40 FAST channels, and Shahid Shorts—a hub for trending short videos.
This exclusive partnership between e& Egypt and Shahid marks a major milestone in the evolution of digital entertainment in Egypt, promising customers a rich, integrated, and value-packed media experience.
