e& enterprise is strengthening its strategic partnership with Microsoft to drive the development and deployment of advanced AI and data-driven solutions across key markets in the MENAT region, including UAE, KSA, Egypt, Türkiye, and Qatar. The collaboration aims to accelerate AI adoption across diverse industries such as public sector, telecommunications, education, banking, financial services, insurance (BFSI), and retail.
The partnership focuses on delivering scalable, industry-specific AI solutions tailored to address the unique challenges and needs of each sector. By combining e& enterprise’s regional expertise with Microsoft’s cutting-edge Azure Cloud offerings—including Azure Machine Learning, Azure Databricks, and Azure AI Search—the alliance empowers businesses to enhance efficiency, customer engagement, and decision-making through data-driven innovation.
Amit Gupta, Vice President of Data & AI at e& enterprise, highlighted the transformative potential of the collaboration in shaping the future of business and society within the MENAT region. Ahmed Hamzawy, Chief Partner Officer at Microsoft UAE, emphasized the role of their joint efforts in boosting AI adoption by enabling organisations to improve fraud detection, risk management, and personalised customer services via AI-driven insights.
This renewed partnership reflects a shared commitment to digital readiness and bridging the digital divide by equipping vital sectors with next-generation AI technologies to thrive in a rapidly evolving digital landscape.
