JD.com, also known as Jingdong, has opened a new 10,000-square-metre warehouse in Dubai’s Jebel Ali Free Zone (Jafza), marking its first direct asset investment in the UAE through Jingdong Property. Operated by Jingdong Logistics, the facility brings the company’s total warehouse count in the country to six.
The warehouse, already storing nearly one million items for a major electronics manufacturer, boasts an outbound ‘in-time’ rate exceeding 99.9%. It leverages Jingdong Logistics’ JoyLogistics service, which optimises space utilisation, strengthens inventory control, and helps businesses manage seasonal peaks and category complexities.
The launch is part of JD.com’s broader strategy to scale its logistics operations across the UAE, Saudi Arabia, and Turkey, enhancing cross-market trade flows and operational synergies. The company is also planning a 70,000-square-metre smart logistics hub in Abu Dhabi in partnership with Abu Dhabi Airports Free Zone, underscoring its commitment to regional expansion.
Through JoyLogistics, JD.com integrates international freight (sea, air, express), bonded warehousing, and last-mile delivery, supporting both B2B and B2C operations. The platform runs on a digital operations model powered by real-time inventory management, ensuring high traceability and performance.
Feng Guo, General Manager of JD.com Middle East, described the move as a “strategic milestone” for long-term investment in the region, aimed at boosting scalability and enabling cross-border trade. Charlie Peng, Head of Middle East at Jingdong Logistics, highlighted Dubai’s strategic location and Jafza’s tax-free status as key enablers for serving multinational clients across e-commerce, FMCG, electronics, automotive, and apparel sectors.
