Riyadh, October 7, 2025 — Beyond ONE, the digital services powerhouse behind Virgin Mobile and FRiENDi Mobile, is driving a new wave of mobile innovation and digital inclusion across Saudi Arabia, the GCC, and the broader MEA region. Through 5G connectivity, AI-powered entertainment, and flexible bundles, the company is bridging digital gaps and empowering millions of expatriates from Egypt, India, Pakistan, Bangladesh, the Philippines, and beyond.
Empowering Communities Through Virgin Flex
At the heart of this transformation is Virgin Mobile’s new Flexi Bundle, designed to make communication easier and more affordable for the Egyptian community in Saudi Arabia. The offer provides competitive rates on calls to Egypt and flexible data plans, making it ideal for maintaining close family connections.
To reach users authentically, Virgin Mobile has deployed promoters at Egyptian cafes, restaurants, and community hubs, offering instant bundle activation and personalized support. The campaign’s credibility is amplified through Egyptian influencers and partnerships with local schools, the Egyptian Embassy, and cultural events—reflecting Beyond ONE’s deep-rooted community engagement strategy.
Regional Reach and Expat-Centric Strategy
The Virgin Flex initiative spans 17 countries, balancing hyper-local engagement with regional inclusivity for other major expat communities, including those from India, Bangladesh, Pakistan, the Philippines, Sudan, Yemen, Jordan, and Lebanon. In Saudi Arabia—where expatriates make up more than 45% of the population—Beyond ONE’s solutions emphasize freedom, convenience, and affordability for both international and local communication.
Digital Innovation and Financial Inclusion
In collaboration with TIMWETECH, Beyond ONE now enables over 3.5 million users in Saudi Arabia and Oman to access premium entertainment, gaming, and infotainment directly through their mobile balance—a breakthrough for prepaid users without credit cards. With AI-powered fraud detection and secure opt-in features, the platform enhances user protection while promoting digital and financial inclusion in underserved segments.
Sustainable Growth and Vision 2030 Alignment
Beyond ONE’s newly opened Riyadh office symbolizes its commitment to sustainability and local empowerment, designed with energy-efficient materials and adaptive, people-focused spaces aligned with Saudi Vision 2030. Its Dubai headquarters mirrors this ethos, promoting agile, green, and collaborative work environments that prioritize employee well-being and innovation.
Purpose-Driven Partnerships and Seamless Connectivity
Through an integrated digital ecosystem and strong regional partnerships, Beyond ONE allows users to subscribe flexibly, pay as they go, and stay connected anywhere. With Virgin Mobile and FRiENDi Mobile leading the charge, the company continues to redefine customer experience across the Middle East through authenticity, accessibility, and innovation—transforming connectivity into a force for empowerment.
