Abu Dhabi — Miral, in collaboration with e& enterprise (part of e&), has unveiled the Yas Island Metaverse, a groundbreaking platform designed to transform how global business event organizers explore and plan events at Yas Island.
Aligning with the Abu Dhabi Tourism Strategy 2030 and its focus on digital transformation, the Yas Island Metaverse offers an immersive, interactive environment where users can virtually experience the island’s world-class venues, hotels, restaurants, and entertainment destinations.
Through advanced 3D modeling, AR/VR, and real-time interaction, the platform allows organizers to conduct virtual walkthroughs, avatar-led site tours, and driving simulations for event logistics—all accessible directly via web browsers. This innovation enables remote event planning and real-time collaboration, reducing lead times and improving decision-making.
Taghrid Alsaeed, Executive Director of Marketing, Communications & Events at Miral, said the project demonstrates Miral’s commitment to showcasing Yas Island’s capabilities through innovation:
“Now fully operational, the platform allows us to virtually welcome event organizers from anywhere in the world, reinforcing Yas Island’s position as a premier global destination for exceptional business events.”
Majd Coussa, Acting Chief Revenue Officer at e& enterprise, added:
“Our role was to make the complex simple—fusing 3D models, AR/VR, and real-time data into a single experience that shortens timelines and elevates how large-scale gatherings are designed.”
The Yas Island Metaverse sets a new benchmark for digital event tourism, underscoring Abu Dhabi’s leadership in immersive technology and its ambition to become a hub for smart tourism and business innovation.
