Amman, Jordan — Samsung Electronics has once again been recognized by global brand consultancy Interbrand as one of the world’s top five brands, securing the 5th position for the sixth consecutive year. The company’s brand value reached $90.5 billion, making it the only Asian brand to remain in the global top five since 2020.
Interbrand credited Samsung’s strong performance to its leadership in AI innovation, enhanced customer experiences, investments in AI semiconductors, and its customer-centric brand strategy.
“Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing at Samsung Electronics. “We will continue to focus on delivering meaningful benefits that enhance health, safety, and everyday experiences.”
Under its vision of “Innovation for All,” Samsung has accelerated its AI integration across product divisions, expanding accessibility and personalization. The company’s Galaxy AI technology is on track to reach 400 million devices this year, advancing its mission to democratize AI. In consumer electronics, Samsung introduced Vision AI and Bespoke AI, tailored to enhance functionality, efficiency, and sustainability.
In semiconductors, Samsung continues to strengthen its role in AI-driven computing, developing advanced memory solutions including HBM, DDR5, LPDDR5X, and GDDR7. The company also leads in 5G and 6G innovations, AI-powered appliances, and SmartThings-connected ecosystems, ensuring sustainability through energy-efficient design and intelligent connectivity.
Samsung’s recognition spans all major business divisions — from mobile and visual display to digital appliances and semiconductors — reaffirming its global reputation for innovation, trust, and technological leadership.
