Dubai — October 21, 2025: PTCL Group (PTCL & Ufone 4G), Pakistan’s largest telecom and integrated ICT services provider, has signed a strategic partnership with CEQUENS, a global customer engagement solutions company, to introduce Communications Platform as a Service (CPaaS) for enterprises across Pakistan. The signing took place during GITEX Global 2025 in Dubai.
The partnership agreement was signed by Asif Ahmad, Group Chief Business Solutions Officer, PTCL & Ufone 4G, and Nermeen Sobhy, Senior Vice President of Carrier Relations and Wholesale, CEQUENS. Also present were Syed Atif Raza, Group Chief Commercial Officer, PTCL & Ufone 4G, and Karim Khorshed, CEO of CEQUENS, along with senior leadership from both organizations.
Driving Digital Transformation in Enterprise Communications
The collaboration will enable businesses to engage customers seamlessly across SMS, voice, WhatsApp, and other digital channels, creating a unified and scalable communication ecosystem. By combining CEQUENS’ global expertise with PTCL Group’s extensive nationwide infrastructure, the partnership aims to empower enterprises with omnichannel engagement, real-time analytics, and API-driven integration capabilities—helping them modernize customer interactions and accelerate digital transformation.
Asif Ahmad, Group Chief Business Solutions Officer, PTCL & Ufone 4G, stated:
“Our partnership with CEQUENS marks a major step in PTCL Group’s evolution as a digital enabler for Pakistan’s enterprises. With CPaaS, we are providing businesses with flexible and innovative tools that will redefine how they connect with customers. PTCL continues to invest in digital innovation and infrastructure to fast-track cross-sector digitalization and drive sustainable growth.”
Nermeen Sobhy, SVP Carrier Relations and Wholesale, CEQUENS, added:
“We’re proud to collaborate with PTCL to extend CEQUENS’ CPaaS platform to Pakistan. Our solution enables enterprises to deliver personalized, omnichannel communication experiences without the need for heavy infrastructure investment. This partnership ensures Pakistani businesses can engage customers with agility, consistency, and global standards of service.”
Empowering Enterprise Innovation
The partnership underscores PTCL Group’s leadership in enterprise digital solutions, enhancing its role as a trusted technology partner for businesses pursuing customer-centric innovation. With CPaaS, enterprises in Pakistan can now access cloud-based communication APIs to streamline workflows, improve responsiveness, and deliver superior customer experiences.
