Riyadh, October 28, 2025 — Tata Consultancy Services (TCS) has unveiled a new suite of AI-powered innovations in partnership with Google Cloud, launching the Google Cloud Gemini Experience Center (GEC) at the TCS Pace Studio in Riyadh. The initiative marks a major step forward in accelerating AI adoption and innovation across the Middle East and Africa (MEA) region.
The GEC serves as an innovation hub where clients can conceptualize, prototype, and deploy advanced AI and Generative AI (GenAI) solutions using Google Cloud’s cutting-edge platforms such as Vertex AI, BigQuery, and Google Agentspace. The center aims to help enterprises across key sectors — including retail, finance, logistics, and telecom — harness AI to improve customer experiences, drive operational efficiency, and build intelligent, responsive supply chains.
Bader Almadi, Country Manager for Google Cloud in Saudi Arabia, said:
“Our collaboration with TCS in launching the Google Cloud Gemini Experience Center in Riyadh marks a pivotal moment in accelerating AI innovation across the region. This center will empower businesses to harness the full potential of Google Cloud’s AI, fostering a new era of digital transformation to solve real-world challenges.”
The collaboration offers clients access to:
- Rapid Prototyping Environments: Sandbox spaces to co-develop AI models and next-gen business solutions using Google’s Gemini models.
- AI-Optimized Infrastructure: GPUs and TPUs for faster, more accurate model training and testing.
- Industry Collaboration: Direct engagement with TCS’s Google Cloud-certified AI experts, data scientists, and solution architects to ensure secure and responsible AI deployments.
Sumanta Roy, President and Regional Head of MEA at TCS, stated:
“At TCS, we are committed to empowering our clients in the Middle East and Africa with cutting-edge AI and GenAI capabilities. The launch of the Google Cloud Gemini Experience Center at our Riyadh Pace Studio marks a significant milestone in our journey to drive digital transformation in the region.”
This partnership reinforces TCS’s position as a key digital transformation partner in MEA, where the company has operated for over three decades, serving more than 150 enterprise clients across industries including manufacturing, healthcare, BFSI, and retail.
Together, TCS and Google Cloud aim to foster a new generation of AI-driven business innovation, supporting Saudi Arabia’s broader vision to establish itself as a regional leader in technology and artificial intelligence.
