Saudi Arabia’s Public Investment Fund–backed AI company Humain has announced a series of major partnerships and investments, underscoring its ambition to become a global leader in full-stack artificial intelligence. The company revealed collaborations with Adobe, AWS, xAI, and Luma AI, alongside large-scale commitments to data centres, sovereign AI infrastructure, and next-generation compute power.
Humain’s new partnership with Adobe aims to co-develop a new generation of multimodal generative AI—spanning audio, video, 3D, images, and digital twins—using datasets rooted in authentic Arab culture. The collaboration fuses Humain’s Arabic-first ALLAM LLM, sovereign cloud capabilities, and next-gen data centres with Adobe’s Firefly Foundry models, enabling the creation of tailored AI models and on-brand content for regional enterprises.
In a major infrastructure announcement, Humain and AWS confirmed plans to deploy and manage up to 150,000 AI accelerators within the AI Zone, a massive Riyadh-based data centre powered by Nvidia GB300 systems and AWS Trainium chips. AWS will become Humain’s preferred global AI partner, as both companies expand a strategic alliance first launched in May 2025 with a joint US$5 billion investment plan for compute infrastructure, talent development, and regional AI adoption.
Humain also signed a framework agreement with xAI, aiming to design and operate low-cost hyperscale GPU data centres in Saudi Arabia and deploy Grok models nationwide. This marks one of the company’s most ambitious moves toward positioning the Kingdom as a global AI hub.
Further accelerating its AI ecosystem, Humain led a US$900 million Series C round for Luma AI, with participation from AMD, Amazon, a16z, and others. Luma AI will become a key customer of Humain’s upcoming Project Halo, a 2-gigawatt AI supercluster—one of the world’s largest compute buildouts.
With recent announcements including a data centre partnership with AirTrunk, Humain is rapidly emerging as one of the most aggressive AI infrastructure players globally, signaling Saudi Arabia’s intent to become a powerhouse in sovereign AI, hyperscale compute, and next-gen digital technologies.
