Etihad Atheeb Telecommunication Company (GO) has officially changed its commercial name to Etihad GO Telecom Company, marking a major step in its strategic transformation within the Kingdom’s rapidly evolving telecommunications and technology landscape.
According to the company’s bourse filing, the new identity reflects its ambition to strengthen technical capabilities, expand its service portfolio, and deliver more comprehensive digital solutions to customers. The rebranding also reinforces the company’s role in advancing Saudi Arabia’s national digital transformation goals under Saudi Vision 2030.
The change was approved during the company’s Extraordinary General Meeting (EGM) on 9 October 2025. Following the rebrand, the company’s ticker on Tadawul has been updated to GO TELECOM, signaling its renewed market positioning.
The move supports the group’s broader efforts to modernize operations, enhance infrastructure, and contribute more significantly to the Kingdom’s competitive ICT sector
