Etihad Etisalat (Mobily), one of Saudi Arabia’s leading telecom, media, and technology companies, celebrated its 20th anniversary with the launch of a forward-looking corporate strategy extending through 2030. The new roadmap focuses on elevating customer experience, scaling artificial intelligence across operations, and expanding digital infrastructure—fully aligned with Saudi Vision 2030’s ambition for a thriving, sustainable digital economy.
Unveiled during a high-profile anniversary event in Riyadh attended by government officials, business leaders, customers, and media representatives, Mobily introduced its new slogan, “Ever Closer,” reflecting its commitment to deepening customer centricity. A tribute film showcased two decades of national, regional, and international achievements, highlighting Mobily’s pivotal role in enabling digital transformation across the Kingdom.
CEO Eng. Nezar Banabeela emphasized that the new strategy marks “a roadmap for a better digital future” driven by investments in artificial intelligence to deliver more advanced and accessible digital services. He noted that the plan builds on Mobily’s long-standing leadership in technology innovation and its dedication to improving digital quality of life for millions of customers.
Banabeela added that the 20-year milestone signals the beginning of a new phase of sustainable innovation—strengthening digital infrastructure, expanding services, and meeting evolving customer expectations as telecom, media, and technology sectors converge at unprecedented speed.
The company reaffirmed its position as a trusted national digitization partner supporting Saudi Arabia’s transformation goals and reinforcing the Kingdom’s status as a global digital hub.
