The CAF Africa Cup of Nations (AFCON) Morocco 2025 has set a new benchmark for digital engagement, recording more than 6 billion views across social media platforms during the tournament. According to figures released this week, 5.2 billion of these views came from video content shared on platforms such as TikTok, Instagram, and YouTube, making it the most viewed continental football competition in history.
Fans from across the world, particularly the African diaspora, played a major role in driving this surge by actively engaging with match highlights, reactions, and fan-generated content throughout the tournament. CAF noted that this global attention pushed AFCON’s digital presence beyond that of all comparable continental competitions.
Engagement levels were equally striking, with 285 million interactions recorded across platforms, underlining the tournament’s cultural and emotional impact. TikTok emerged as a central driver of this momentum, with over one million videos created under the hashtag #TotalEnergiesAFCON2025. Content spanned goal celebrations, tactical analysis, humour, fashion, and music inspired by the competition, often shared in real time.
This strong digital performance expanded African football’s reach to younger and more diverse audiences, reinforcing its growing cultural influence worldwide. CAF officials described the milestone as a reflection of the tournament’s rising global profile and a shift in how African football is experienced and shared online.
