Etisalat by e& has launched a major out-of-home (OOH) campaign across the UAE to promote the Samsung “ALL-IN TV” bundle. Featuring massive bridge billboards along high-traffic corridors connecting Dubai, Sharjah, and Ajman, the campaign highlights the region’s first integrated TV and streaming package.
The “all-in-one” proposition allows customers to acquire a state-of-the-art Samsung AI TV (including Neo QLED, OLED, and The Frame models) alongside premium streaming subscriptions like STARZPLAY, OSN+, Amazon Prime, and Shahid in a single monthly bill.
Designed for visibility at high speeds, the campaign’s bold red and bilingual layout emphasizes an affordable entry point starting at AED 109 per month. The bundle aims to eliminate upfront costs while providing a seamless home entertainment ecosystem that includes free delivery, professional installation, an extended two-year warranty, and a built-in upgrade path to a newer model every 24 months.
