Cisco and stc Group have collaborated to deploy innovative digital experience assurance technology for the Esports World Cup (EWC), a multi-genre esports competition hosted for the first time in the Kingdom of Saudi Arabia. The inaugural event took place from July 3rd to August 25th at Riyadh Boulevard City.
Working alongside stc, the exclusive connectivity provider for the event, Cisco introduced an end-to-end digital experience assurance solution powered by Cisco ThousandEyes and Cisco Provider Connectivity Assurance (formerly Accedian Skylight). This solution provided stc with real-time visibility into every aspect of digital experience delivery, including a unified view of end-to-end network performance, AI-powered issue detection, and the ability to automate actions across stc’s owned network, international carriers, and public cloud infrastructure.
The Esports World Cup exemplifies the crucial role of technology in gaming. Stc collaborated with Cisco to create a seamless, real-time digital experience for both professional players and gaming fans. This partnership yielded valuable insights into the digital experience during the games, and the technology and knowledge gained will enable stc to enhance connected experiences for customers across various sectors of the Saudi economy, aligning with Saudi Vision 2030.
“At Cisco, we understand that in today’s digital landscape, our customers’ business outcomes depend on consistently delivering exceptional digital experiences to every user, everywhere, at all times,” said Gordon Thomson, Vice President, Service Provider EMEA, Cisco. “We are proud to have supported stc as they provided seamless connectivity and end-to-end visibility from the event site to the public cloud with a detailed view of the network.”
The Esports World Cup was the first global event of its kind with the largest prize pool in esports, totaling 60 million USD. Featuring popular esports titles across all major gaming genres, the event brought together the world’s top players and teams—both professionals and enthusiasts—to compete in a cross-game format. It included a packed calendar of on-the-ground activations, live entertainment, and fan competitions.
