Dubai, United Arab Emirates: e& UAE, the telecommunications arm of e&, has announced a multi-year technology transformation program in partnership with ServiceNow, the AI platform for business transformation, and Quintica, a leading technology consulting company and Elite ServiceNow partner in the Middle East and Africa. This initiative underscores e& UAE’s commitment to modernizing its technology infrastructure by leveraging cutting-edge AI automation and predictive analytics to enhance customer-centric product offerings and create a seamless user experience while maximizing the value of its existing application stack.
Through this collaboration, Quintica will utilize the ServiceNow Platform® and its industry-specific workflows designed for Telecommunications, Media & Technology (TMT) companies to guide e& UAE’s transformation journey. This partnership aims to:
- Modernize Technology Infrastructure using AI: Quintica will assist e& UAE in implementing a modern and integrated set of technology solutions powered by AI, ensuring efficiency and scalability.
- Improve Customer Experiences: With ServiceNow AI and real-time monitoring capabilities, e& can proactively address potential service disruptions before they impact customers, enhancing service reliability and responsiveness for a seamless and satisfactory customer experience.
- Ensure Future-Ready Agility: The advanced capabilities of the ServiceNow Platform will empower e& UAE to adapt swiftly to market changes and evolving customer needs, ensuring the company meets the demands of a rapidly changing digital landscape.
“Creating a rewarding and seamless user experience across all customer engagements is at the core of what e& aims to achieve for our customers,” stated Khalid Murshed, Chief Technology and Information Officer at e& UAE. “By harnessing the power of the ServiceNow Platform alongside Quintica’s expertise, we will accelerate our modernization journey, fully leverage AI and automation, and deliver an enhanced experience for our customers. This partnership positions us to stay ahead in the rapidly evolving technology industry, ensuring we remain agile and responsive to the needs of the digital age.”
“As customer expectations evolve, businesses need intelligent, efficient, and intuitive solutions to meet those demands,” said Fabio Spoletini, GVP for Southern Europe, Middle East & Africa at ServiceNow. “We’re excited to collaborate with e& UAE to revolutionize their user experience with the Now Platform and work alongside our valued partner Quintica on telco-specific innovations that increase value for e& UAE’s customers and the industry.”
“Telecommunications companies are eager to reinvent their operations and harness the benefits of next-generation artificial intelligence and platforms to drive customer satisfaction in today’s increasingly personalized world,” commented Saki Missaikos, CEO of Quintica Group. “We are proud to partner with e& UAE on this transformative journey, empowering them to achieve their strategic goals.”
