Jio Haptik, a global leader in AI-driven customer engagement, has announced a strategic partnership with du, a prominent telecommunications and digital services provider in the UAE. This collaboration aims to bring Jio Haptik’s advanced GenAI conversational suite to businesses in the UAE. The agreement was officially signed at GITEX Global 2024, the world’s largest tech and startup event, held at the Dubai World Trade Center.
Ahshad Jussawala, CEO of Jio Haptik, expressed enthusiasm about the partnership, stating, “We’re incredibly excited to join forces with du to market our pioneering GenAI solutions, leveraging over a decade of AI expertise. The Middle East’s tech-savvy population and favorable government policies provide fertile ground for innovation. Partnering with du allows us to reach diverse audiences with our innovative technology, streamlining customer engagement and enhancing contact center operations to elevate the overall customer experience.”
This collaboration reflects both companies’ commitment to delivering exceptional customer experiences at scale. Jio Haptik and du will empower enterprises to utilize GenAI for improved interactions, greater efficiency, and sustainable growth. The alliance marks a significant step in the UAE’s journey toward becoming a leader in AI-driven innovation and technology. The partnership enables Jio Haptik to host its GenAI offerings and WhatsApp tools on du’s cloud platform, enhancing data privacy while ensuring low-latency connectivity and peak performance.
Jasim Al Awadi, Chief ICT Officer at du, commented, “Our partnership with Jio Haptik provides a comprehensive solution for businesses in the UAE, making innovative GenAI technology accessible without concerns about data privacy or regulatory complexities. By bringing these solutions to du’s enterprise and SMB customers, we empower them to leverage GenAI’s full potential for enhanced personalization, operational efficiency, and improved customer satisfaction. We are confident that our partnership will help businesses gain a competitive edge in a rapidly evolving digital landscape.”
Jio Haptik already boasts a strong presence in the UAE, serving prominent clients such as Al Futtaim Group, Careem, Lals Group, Al Mandoos, and Prime Healthcare. This new partnership further solidifies its position as a leader in delivering innovative customer engagement solutions in the region.
About Jio Haptik
Since its inception in 2013, Jio Haptik has been a pioneer in AI-powered innovation, processing over 20 billion AI-driven interactions across more than 10 channels and 135 languages for over 500 enterprises. The company is an official Meta Premier partner and OpenAI partner, representing India at the World Economic Forum’s (WEF) AI Governance Alliance to advance key perspectives on ethical and responsible AI adoption. Jio Haptik helps brands transition to Generative AI, unlocking business outcomes at scale, and is recognized as a Category Leader across platforms like Gartner, G2, and Opus Research.
About du
du enhances everyday life with a comprehensive portfolio of mobile, fixed, broadband, entertainment, and fintech services. With a digital-first approach powered by ultra-reliable fiber and 5G technology, du provides tailored solutions leveraging cloud computing, AI-driven analytics, advanced cybersecurity, and IoT integration. As a trusted digital telco enabler, du is leading the UAE’s digital transformation, collaborating with a dynamic partner ecosystem to propel industries and society toward operational excellence and shaping a more connected and digitally advanced future across the region.
