PwC Middle East has entered into a partnership agreement with OpenAI, becoming the region’s first reseller of OpenAI’s services. This collaboration marks a significant step in PwC’s commitment to advancing artificial intelligence, enabling the firm to expand its AI capabilities and create a greater impact for organizations in the region.
As businesses across various industries in the Middle East seek tangible outcomes and meaningful impact, PwC’s strengthened relationship with OpenAI offers a comprehensive guide for companies aiming to scale their AI infrastructure, applications, and services. According to PwC’s 27th Annual CEO Survey, 73% of CEOs in the region believe that Generative AI will fundamentally transform how their companies create, deliver, and capture value within the next three years.
This announcement follows PwC’s successful integration of OpenAI’s technology into its workforce, resulting in significant positive outcomes.
Ali Hosseini, PwC Middle East’s Chief AI and Technology Officer, remarked, “There is a strong demand for AI adoption and implementation among our clients in the Middle East, and PwC is dedicated to supporting them in this journey. This partnership with OpenAI will provide us with cutting-edge AI innovations and enhance our capabilities across various industries, enabling us to deliver even greater value to our clients.”
Rich Hasslacher, Global Head of Alliances and Partnerships at OpenAI, added, “Partnering with PwC Middle East extends the advantages of the OpenAI platform into the region, furthering the global growth of our partner ecosystem. Investing in capabilities across industries is crucial for helping organizations worldwide achieve real impact through advanced AI.”
PwC has been heavily invested in harnessing the power of AI for its clients, providing transformative solutions and establishing robust partnerships with leading technology firms globally. Last year, PwC announced a global investment of $1 billion in Generative AI services, reinforcing its commitment to deliver human-led and technology-driven solutions that align with its mission to build trust in society and address significant challenges.
